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Phlur Finds Financial Father Figure In TSG Consumer As Fragrance Dealmaking Picks Up

Capitalizing on the fragrance category’s momentum and gen Z consumers’ scent obsession, The Center is selling Phlur to private equity firm TSG Consumer in a deal that will test the durability of the current fragrance cycle and the influencer brand model.  Announced five months after General Atlantic ... The post Phlur Finds Financial Father Figure In TSG Consumer As Fragrance Dealmaking Picks Up appeared first on Beauty Independent.
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Beauty Independent broke the news in on Wednesday, July 23, 2025.
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