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Philosophy Setchu, the Silent Luxury ‘Made in Japan’ Arrives in Barcelona

Summary by La Vanguardia
Satoshi Kuwata, winner of the 2023 LVMH prize, found in his firm Setchu the way to tell who he is, even when he himself doubted his own identity. He was born among mountains in Kyoto, where transparent rivers told the story of an ancient Japan that still breathed in kimonos and imperfect wooden temples. However, his fate was far from there. Londoner by rebellion, Parisian by discipline, New Yorker by curiosity and Milanese by trade, Kuwata soon …
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Satoshi Kuwata, winner of the 2023 LVMH prize, found in his firm Setchu the way to tell who he is, even when he himself doubted his own identity. He was born among mountains in Kyoto, where transparent rivers told the story of an ancient Japan that still breathed in kimonos and imperfect wooden temples. However, his fate was far from there. Londoner by rebellion, Parisian by discipline, New Yorker by curiosity and Milanese by trade, Kuwata soon …

·Granada, Spain
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La Vanguardia broke the news in Granada, Spain on Wednesday, November 26, 2025.
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