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Philip Morris Switches From Cigarettes to Snus: “Countries that Continue to Smoke Will Become Museums”
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The "Technovation" conference, organized by Philip Morris International (PMI), brought together business leaders and researchers to discuss the future of smokeless nicotine products. The event, held at the company's development center The Cube, focused on harm reduction and innovative alternatives to smoking. With the ambition to contribute to a smoke-free future, PMI highlighted its investments in products such as white snus, heat-not-burn devi…
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