IQOS Electric Purple Launch in Travel Retail Accelerates PMI’s Smoke-Free Transition

PMI GTR introduces Electric Purple IQOS ILUMA i to travel retail

The company highlights the role of travel retail as a strategic channel The post PMI GTR introduces Electric Purple IQOS ILUMA i to travel retail appeared first on DFNI.

IQOS Electric Purple launch in travel retail accelerates PMI’s smoke-free transition

Philip Morris International Global Travel Retail (PMI GTR) has unveiled the new IQOS ILUMA i Electric Purple device, which is available across domestic markets and in global travel retail worldwide. A statement said, “This latest‑generation device reinforces PMI GTR’s commitment to accelerating the smoke‑free transition by advancing innovation, next‑generation technology and best‑in‑class retail execution.” A new colour code: Electric Purple IQO…

Philip Morris International launched a new color variant of IQOS ILUMA i, "Electric Purple", in South Korea. This new color is available on three Devices

According to Etnews, Philip Morris Korea, the South Korean subsidiary of Philip Morris International, announced the launch of a new color version of its heated non-combustion device brand IQOS, named “IQOS ILUMA i Electric Purple”. “Electric Purple” is a new color option added to the latest IQOS device “IQOS ILUMA i” series, applicable to the Prime, Standard, and One three complete product lines. This product is sold through the IQOS official we…