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PGA Tour CEO Brian Rolapp on media strategy: 'We need to go where the fans are'
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PGA Tour CEO Brian Rolapp on media strategy: 'We need to go where the fans are'
When Brian Rolapp talks, it’s hard not to hear Roger Goodell. With no clear immediate path to the NFL commissioner’s office, Rolapp quietly stepped away from the league earlier this summer. Now, the former chief media officer has taken on a new challenge as the PGA Tour’s first-ever CEO, a role created to help steer the sport’s evolving business and media strategy. Rolapp spent the past seven years as the NFL’s chief media officer, where he help…
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