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Peugeot Transforms Its Cars Into Cinema Armchairs in La Seine Musicale
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What if, to see a film, you no longer need to leave the seat of your car? In La Seine Musicale, on Seguin Island, Peugeot pushes the idea to the end. The brand transforms its models into real open-air cinema armchairs. The lion's brand unveils "Drive In", a film-demonstrated in plan-sequence that celebrates the third year of this partnership. On stage, it is no longer classic projectors who enlighten artists, but the headlights of the cars. The …
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