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Perplexity Lets You Instantly Buy with PayPal in a Chat Now - and Get up to $50 Back

Perplexity's AI assistant helps users explore and refine shopping choices with remembered preferences and enables direct purchases via PayPal's Instant Buy.

  • Tuesday, Perplexity and PayPal launched an in-chat instant buy feature that lets US users complete purchases on desktop and web as part of a holiday shopping push.
  • Amid competition with OpenAI and Google, Perplexity says it built the tool to offer a more exploratory, preference-aware shopping experience and criticized search bars for lacking exploration.
  • Users type a request and the assistant refines results with follow-ups, showing product cards with specs and reviews, while referencing past chats like the ferry commute to San Francisco example to tailor suggestions from merchants that support PayPal.
  • Only five brands are live at launch, including Abercrombie & Fitch, Ashley Furniture, and Fabletics, and Perplexity says merchants that offer PayPal retain control over returns and customer loyalty.
  • Coming weeks will bring mobile apps for iOS and Android, expanding Perplexity's AI shopping assistant beyond desktop as it aims for an end-to-end shopping flow competing with OpenAI and Google.
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Digital Transactions broke the news in on Tuesday, November 25, 2025.
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