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Perfetti Van Melle Awards Gum Brands’ Account to Interpublic with FCB London as Lead Agency – Marketing Communication News

Summary by marcommnews.com
Perfetti Van Melle (PVM), one of the world’s leading manufacturers and distributors of confectionery and chewing gum, announced the appointment of FCB London, part of Interpublic Group (NYSE: IPG), as its lead agency for creative and strategic responsibilities for a portfolio of its gum brands. This decision follows a highly competitive pitch and marks the beginning of an exciting new partnership with Interpublic, the global marketing and communi
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