Study Links New Pricing Format to Higher Vegetable Purchases

Study links new pricing format to higher vegetable purchases

New research led by Monash University, with support from Deakin University and Ritchies Supermarkets, has assessed whether alternative price-display formats can influence vegetable purchasing behaviour in Australian retail. The project evaluated nutritional service pricing, which Ritchies introduced…

How a pricing display change can boost fresh vegetable sales

A slight shift in how vegetable prices are displayed in stores is proving to be a way to boost fresh produce sales, with new research showing that “nutritional serve pricing” can meaningfully change shopper behaviour. Monash University and Deakin University conducted a study across more than 70 Ritchies IGA stores, and found that displaying vegetable prices per 75-gram nutritional serve – alongside the standard per-kilogram price – significantly…

Per-serve pricing helps put more veggies in baskets

A retail initiative developed by Monash University and Deakin University researchers in partnership with Ritchies has prompted shoppers to buy more vegetables by using ‘nutritional serve pricing’. Most Australians don’t currently meet the recommended daily intake for vegetables. The latest Australian Bureau of Statistics data indicates that only 6.5% of Australian adults meet the recommended intake for vegetables.  To help address this gap, the …