Pepsico vs. Bimbo: Peru’s “Spicant” Duel for Registration and Packaging of Doritos and Takis

Peruana Tiyapuy closes alliance with caviar brand and aims to accelerate global growthIn a confrontation that highlights the growing tension between global brands of snacks, Grupo Bimbo and Pepsico led a dispute in Peru over alleged similarity in the design of their packages. The case, recently resolved by a court of the National Institute for the Defense of Competition and the Protection of Intellectual Property (Indecopi), revolves around the …