PepsiCo's First New Logo in 25 Years Marks Its Shift to a 'Branded House'

PepsiCo overhauls corporate branding to broaden focus beyond Pepsi

The updates, PepsiCo’s first in nearly 25 years, come as only 21% of surveyed consumers can identify a brand under the company that isn’t Pepsi.

PepsiCo's First New Logo in 25 Years Marks Its Shift to a 'Branded House'

PepsiCo's First New Logo in 25 Years Marks Its Shift to a 'Branded House'

‘Food. Drinks. Smiles.’: PepsiCo Rebrands After 24 Years

PepsiCo has unveiled a new brand identity after 24 years of its previous iteration, with the tagline ‘Foods. Drinks. Smiles’. The new brand will come to life via social channels, on LinkedIn, Instagram, YouTube and TikTok. It will be phased in over time across markets, channels and touchpoints — from food and beverage packaging to […]

PepsiCo shakes things up with first corporate rebrand in 25 years

PepsiCo has launched a refreshed corporate brand identity, marking an evolution that aims to reflect the company's current ethos and future ambitions.

PepsiCo unveils new corporate brand identity after 25 years

New Delhi: PepsiCo has unveiled a new corporate brand identity for the first time in almost 25 years, positioning the refresh as a signal of how the company wants to be seen in 2025 and beyond. The US-based food and beverage company, which was founded 60 years ago through the merger of Pepsi and Lay’s, announced that the new look is intended to reflect the evolution of PepsiCo.  The group now spans more than 500 brands, including Tostitos, Gator…