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Pepsico Marketing Strategy: Low Prices and Healthy Drinks Boost Your Growth
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Bigstock PepsiCo boosts its growth with a combination of affordable price and innovation. The company is committed to functional products with fewer artificial ingredients. The change reflects new consumer priorities in mass consumption. The global food and beverage business is going through a time of pressure: inflation, more selective consumers and questions to ultraprocessed products. In this context, PepsiCo adjusts its strategy to sustain g…
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