PepsiCo embraces dirty soda trend with Dirty Mountain Dew and Mug Root Beer Floats

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Courtesy: PepsiCo. PepsiCo launched Dirty Mountain Dew and new versions of Mug Root Beer Floats to take advantage of the rise of sodas dirty. The trend was born among consumers and grew thanks to TikTok before reaching supermarkets. Cases like Stanley x Starbucks and Coca-Cola show that big brands are increasingly innovating from existing behaviors. For years, large mass consumer companies set the course of trends. They designed new products, in…