US EditionPepsi Zero Sugar's Super Bowl Ad Gives Coke's Polar Bear the Pepsi Challenge
Pepsi's ad directed by Taika Waititi features a polar bear choosing Pepsi Zero Sugar over Coke Zero Sugar in a taste test, highlighting 30.8% growth in Pepsi Zero Sugar sales in 2025.
- Taika Waititi directed Pepsi's 45-second ad, `The Choice`, released online on Jan. 29, 2026, with a 30-second version airing during Super Bowl LX on February 8, 2026.
- Driven by 30.8% growth of Pepsi Zero Sugar, the company saw more than one million new households last year and 66% preferred Pepsi Zero Sugar in the Pepsi Challenge.
- Using a mix of live-action and CGI, the ad stages a blindfolded Pepsi Challenge where Coca-Cola's polar bear mascot chooses Pepsi Zero Sugar, sparking a comic journey set to Queen's `I Want to Break Free` that ends with a kiss-cam concert callback.
- Pepsi will deliver Challenge kits via Gopuff starting February 6, with fans able to enter the PEPSI Taste Wins instant-win, Kirkham said, `It gives us the confidence to, you know, really reignite the conversation around taste.`
- The appropriation of Coca-Cola's polar bear raises intellectual property questions and highlights Coke's exit from the Super Bowl advertising landscape several years ago.
12 Articles
12 Articles
Pepsi launched his commercial for the Super Bowl where he revived the rivalry with his biggest competitor: Coca-Cola, because in this announcement he decided to use the classic polar bears.This is Pepsi's new commercial for the Super Bowl where he throws Coca-ColaPepsi is giving something to talk about on social and media networks by launching his new commercial for the Super Bowl where he took advantage to throw Coca-Cola and rekindle his rival…
Detroit Free Press
USA TodayViral Coldplay couple spoofed in Pepsi Challenge Super Bowl ad with polar bears
Beverage giant PepsiCo has unveiled its full Pepsi Zero Sugar Super Bowl 60 ad, a one-minute tale of a polar bear who takes the Pepsi Challenge.
PEPSI® CONFRONTS A DECADES-LONG COLA RIVALRY IN SUPER BOWL LX SPOT AS A POLAR BEAR DISCOVERS HIS TRUE LOVE OF PEPSI IN A BLIND TASTE TEST
/PRNewswire/ -- Today, PEPSI® rewrites cola history and challenges America to rethink its favorite cola with the unveiling of its Super Bowl LX spot, "The...
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