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Pepsi Launches "Football Nation", a Bet on Sports Culture
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Pepsi launches its own “social network” of football to conquer millions of fans. Image: PepsiCo PepsiCo announced the global launch of Pepsi Football Nation, a new digital platform that seeks to consolidate its marketing strategy around football and expand its relationship with fans beyond the matches. The application integrates content, experiences and campaigns linked to sport more often on the planet, which brings together more than 3,500 mil…
Photo courtesy of Bigstock Pepsi Global announces “Pepsi Football Nation”, a global ecosystem created to merge the essence of football with day to day, connecting the passion of the streets of Rio with the style of London. This initiative seeks to connect fans from anywhere in the world, through content, activations and alliances between brands. This project will feature distribution on social networks, digital content, points of sale and live e…
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