Peppa Pig Contract Backlash Is the Latest Over the Use of AI in Entertainment
Nearly 1,000 signatories backed an open letter saying children cannot give fully informed consent for AI voice reuse, the group said.
- On Monday, the Agents of Young Performers Association published an open letter condemning a major studio for requiring child voice actors to surrender their voices to generative AI indefinitely, a practice reports link to Peppa Pig.
- The AYPA alleges Hasbro presents these clauses as a "take it or leave it" ultimatum, forcing parents to sign away rights for child performers legally unable to provide informed consent regarding permanent commercial assets.
- More than 1,000 signatories argue that any agreement involving a child should be fully exempt from AI usage, warning that "no child should have their future professional identity shaped by an AI model created before they were old enough to understand its consequences."
- Hasbro stated it is "aware of the open letter circulating" but declined to comment on specific negotiations, insisting the "protection of child performers is core to who Hasbro is" and part of the company's DNA.
- Producers are increasingly looking to outsource animation to AI, a trend reflected when Emmy-winning director Jorge Gutierrez faced backlash after signing a deal with Amazon's MGM Studios for an AI animated series.
24 Articles
24 Articles
An open letter promoted by the Association of Young Artists Agents has about 1,000 signatures of actors, talent agents, parents and other supporters, to condemn the contractual clauses that force children to give up their voices to use artificial intelligence. As Deadline has reported, Hasbro has carried out this practice with the children's series Peppa Pig, brand of which it has owned since 2019. Continue reading
Los Angeles (USA), 25 Jun (EFE).- The new contractual terms that ask the children’s voice actors of ‘Peppa Pig’ to yield their voices to artificial intelligence (IA) have generated controversy and outrage in the industry. In response to Hasbro’s new clauses, which acquired the brand in the US in 2019, more than 1,000 actors, talent agents and others have signed an open letter organized by the Association of Young Artists Agents (AYPA) condemning…
Peppa Pig Owner Demands Child Actors Sign Away Voice Rights to AI
Voice actors have been waging a fierce battle with the entertainment industry over training AI to synthesize their voices, effectively allowing them to reproduce their likenesses in perpetuity. Not even underage performers are safe from the encroaching tech. As Deadline reports, the owner of “Peppa Pig,” US entertainment juggernaut Hasbro, is now asking child actors of the beloved children’s animated TV series to surrender rights over their own …
The Independent
The Independent (US)Peppa Pig animation company causes concern over major AI decision
Hasbro is reportedly embracing the use of AI on the popular British animated series
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