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People's Caviar: How China Is Destroying the Myth of Luxury (and Why Europe Should Tremble) - Economic Scenarios
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People's Caviar: How China Is Destroying the Myth of Luxury (and Why Europe Should Tremble) - Economic Scenarios
Once upon a time, there was luxury. The real kind, the rare kind, the kind that distinguished the elite from the rest of the world. And then came China. The Dragon's expansion into the global gourmet food market isn't just a splash of color for food magazines, but a wake-up call that Europe, in its perpetual lethargy, risks ignoring until it's too late. Beijing has decided to transform historically exclusive products into mass-produced goods, ap…
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