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Christmas in June? Shoppers Say ‘Must Be a Wind up’ as Festive Stock Hits Stores

  • In June 2025, major UK stores including Asda and B&M began selling Christmas and Halloween items months before the festive season.
  • This early stocking results partly from leftover Christmas products found in Asda’s bakery freezer, prompting their sale rather than waste.
  • Shoppers expressed confusion and frustration on social media, with some calling the timing 'ridiculous' while others saw early buying as useful budgeting.
  • A four-pack of mince pies was sold for 15p, down from 31p, and Facebook groups share daily bargains with over 250,000 deal hunters active.
  • Despite early availability causing mixed reactions, seasonal stock release could encourage better preparation but may fuel ongoing debate about appropriate timing.
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Telegraph & ArgusTelegraph & Argus
+11 Reposted by 11 other sources
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Christmas in June? Shoppers say ‘must be a wind up’ as festive stock hits stores

Shoppers have spotted that Christmas and Halloween has come early in Home Bargains, Poundland and TK Maxx – as seasonal stock is out on shelves.

·Bradford, United Kingdom
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The Irish Sun broke the news in Ireland on Thursday, June 12, 2025.
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