Pearson: Can we reclaim what we've lost to social media?

Pearson: Can we reclaim what we've lost to social media?

Aza Raskin did not mean to break anything. He just wanted to make scrolling easier. It was 2006, and this interface designer was annoyed by the little button you had to had to click at the bottom of a webpage to load the next one. So he removed it. The page would simply continue, endlessly. He called it the “infinite scroll,” and it’s been with us ever since.