Dell Executive Council Has Affirmed that It Is Not Accepting Orders for Buying AI PCs as They Were Being Treated as a "Display" Item

Dell admits customers are "not buying based on AI" in refreshing CES 2026 showcase

Last Updated on January 8, 2026 In a refreshing change of events for CES this year, Dell has clearly figured out that many of us do not, in fact, care for AI branding on consumer hardware. Shaking up the status quo at the event, Kevin Terwilliger, Dell’s head of product, stated that what they “learned ...

Dell gets points for its nearly AI-free briefing at CES

"It's not that Dell doesn't care about AI or AI PCs anymore, it's just that over the past year or so it's come to realise that the consumer doesn't."

Dell Executive Council has affirmed that it is not accepting orders for buying AI PCs as they were being treated as a "display" item

Dell has just put the public's foot in the door for a reality check. The PC industry is not embracing the hype surrounding Dell AI PC models....