US Edition
Nielsen’s The Gauge Streaming Ratings for June 2025
UNITED STATES, JUL 15 – Streaming platforms accounted for 46% of TV viewing time in June 2025, surpassing traditional TV's 41.9% share, driven by growth in YouTube and Netflix usage, Nielsen reported.
6 Articles
6 Articles
Rough times for broadcast networks illustrate changing media landscape
Two milestones revealed this week illustrated the diminishing power of broadcast television in a new media world. Nielsen said Tuesday that the number of people who watched streaming services in June exceeded those who were watching broadcast and cable television.…
Traditional TV share declines in Nielsen's "The Gauge" for June
(Photo by Glenn Carstens-Peters) Americans continued to tune out of traditional forms of television in favor of streaming apps and services in June, according to the latest monthly “The Gauge” report from Nielsen. The report shows traditional platforms accounted for nearly 42 percent of all time spent with TV in American households last month, down from the 44.2 percent share that broadcast and cable TV accounted for as a collective whole in May…
Pay TV has begun to lose remote control of homes. After decades of mastering the audiovisual supply, the unstoppable advance of subscription streaming platforms changed the rules of the game. At the close of 2024, the number of subscriptions to pay TV fell 4.8 percent annually, while video services on demand grew 6.3 percent. “The causes of the decline of pay TV are multiple, but the economic factor weighs heavily, because 32 percent of those wh…
Nielsen: Netflix drives US streaming growth in June
In Nielsen’s 50th monthly report of The Gauge – a snapshot of total TV and streaming consumption in the US – streaming viewership surged again in June to represent 46 per cent of television usage. Time spent streaming was up 5.4 per cent over May, which was primarily driven by both a standout month for […]
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