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Patrick Ta and Barbie Join the Universe of Collaborations with This Line of Makeup
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Photo: bigstockphoto.com This 2026 will continue the boom of collaborations in the beauty industry, we see it with the new Patrick Ta and Barbie, who launched a limited edition collection that not only celebrates the iconic rose, but capitalizes something much deeper, trust as aspirational and commercial value. The collaborations between licensed brands and franchises ceased to be a tactical resource to become a structural strategy of growth. To…
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