Pasta Fortuna Tells the Story of a Mother's Love and a Land of Tradition

Pasta Fortuna Tells the Story of a Mother's Love and a Land of Tradition

Italian design studio nju:design has transformed centuries of Southern Italian superstition, maternal devotion, and the folk symbols of Basilicata into a graphic identity for Pasta Fortuna that makes every other pasta bag in the aisle look like it stopped trying. This is what happens when cultural storytelling and contemporary design confidence meet in a kitchen pantry. The post Pasta Fortuna Tells the Story of a Mother’s Love and a Land of Trad…