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Passing the ‘So What?’ test – why a bit of journalistic rigour is vital in B2B tech PR
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Passing the ‘So What?’ test – why a bit of journalistic rigour is vital in B2B tech PR
Passing the ‘So What?’ test – why a bit of journalistic rigour is vital in B2B tech PR In this blog, Hugh Cadman, Senior Content Writer, discusses: How his journalism background prepared him for life as a B2B tech writer The importance of answering journalists’ “So What?” questions The unlikely connection between all this and a punk record seized by the police From reporting on TV licence-dodgers to writing about enterprise database managemen…
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