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Partnerize Acquisition of Konnecto Marks Strategic Shift Toward AI-Driven Partnership Marketing
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Partnerize Acquisition of Konnecto Marks Strategic Shift Toward AI-Driven Partnership Marketing
The affiliate marketing landscape witnessed a significant consolidation move this week as partnership automation leader Partnerize announced its acquisition of AI-powered platform Konnecto. This strategic merger represents more than just another tech acquisition—it signals a fundamental transformation in how enterprise brands will approach partnership discovery, optimization, and fraud prevention in an increasingly competitive digital marketplac…
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