“Partisan” Corporate Speech and Stock Price

“Partisan” Corporate Speech and Stock Price

A new study ties “partisan” corporate speech to “negative abnormal stock returns.” We have some skepticism about these results because the definition of “partisan” speech likely reflects a hyper-politicization of terms like “diversity.” The recent example of Target vs Costco indicates consumers respond negatively to companies that reduce their commitment to diversity. [P]artisan corporate speech has become more common over this time period, 201…