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Participation Over Perfection: Why Museum Brands Belong to Everyone
Summary by American Alliance of Museums
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Participation Over Perfection: Why Museum Brands Belong to Everyone
Your museum’s brand isn’t what you say about your institution. It’s the total experience people have when they visit—across every touchpoint, every day. Not just the exhibits and the gift shop, but the tone of your emails, how the front-desk staff greets a first-time visitor, the speed at which you respond to a critical comment online. In my work with museums as the founder of the HATCH creative agency, we call this framework Consumer Brand Expe…
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