Partially abolished by chains: customers miss paper brochures - and buy less

Many households in Germany still receive printed brochures, but some retail chains have also abolished them. Some customers regret the decision according to a survey and adapt their purchasing behaviour. Apps do not want to use them.

Paper nostalgia: 52% of the readership of today's printed brochures miss the pages according to a survey conducted by IFH Köln. Almost half says that this results in less buying from appropriate providers and finding any alternative offers complicated. 49% consume as a result print prospects of the competition to a higher extent. In almost each of the 83% of households that still receive brochures, these are also read, according to the study. sc…