Parle-G celebrates Bihu with culture-led campaign rooted in music, nostalgia and shared joy

Parle-G celebrates Bihu with culture-led campaign rooted in music, nostalgia and shared joy

Mumbai: Parle-G has rolled out a two-part campaign celebrating the spirit of Bihu, spotlighting the region’s rich cultural heritage through music, storytelling and community connection. Built on the brand’s enduring philosophy, “Jo auron ki khushi mein paaye apni khushi,” the campaign brings alive the essence of Bihu as more than just a festival—positioning it as a living expression of joy, rhythm and togetherness in Assam. The campaign opened w…

Parle G Celebrates Bihu with Cultural Campaign

Mumbai, 30th March 2026: In Assam, Bihu is not just a festival – it is a living expression of music, dance, and community. This year, Parle-G brings this cultural truth to life through a thoughtfully crafted two-part campaign that celebrates the rhythms, voices and spirit of Bihu. The films build on the brand’s enduring thought: […] The post Parle-G Celebrates the spirit of Bihu through music, culture and shared joy appeared first on Passionate …