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Paris wine show reflects surging demand for zero- and low-alcohol drinks
Producers showcased diverse no- and low-alcohol wines as consumption declines, with some markets seeing double-digit growth in no/low drink sales, driven by health-conscious young adults.
- The Paris wine show reflects a surging demand for zero- and low-alcohol drinks, aimed at consumers mindful of alcohol's harms.
- Producers of no/low drinks are profiting from changing tastes, especially among young adults, with slogans like "no alcohol, no regrets."
- A French teetotaler said zero-alcohol options allow those who don't drink to feel included and "share a moment" with drinkers.
22 Articles
22 Articles
Associated Press News
Paris wine show reflects surging demand for zero- and low-alcohol drinks
Zero- and low-alcohol drinks are gaining ground as people in France and beyond drink less. At a Paris show for the wine and spirits industries, red, white, rosé and sparkling alcohol-free wines from around Europe, South Africa, Australia and New Zealand rubbed shoulders this week with established pr
Paris show reflects surging demand for no and low alcohol drinks
As a French teetotaler, Justine Bobin knows how challenging it can be to not drink in a country where wine, beer and other boozy beverages still lubricate many social interactions, even if France is less hooked on alcohol than it used to be.
Wine cocktails, alcohol-free spirits, wine under pressure... wine growers and alcohol producers compete with imagination to try to counter declining general consumption. All responded this week to the Wine Paris trade show, looking for a new clientele and catching this elusive "flexi-bover" consumer who asks for "less", even "no". "People are changing, consumption patterns are changing, we are adapting. It is a big issue in the industry and a de…
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