It’s On: Kylian Mbappé Joins High-Tech Sports Brand As It Targets Football Boot Market – Channelnews
- On Friday, French striker Kylian Mbappe shocked the sports world by switching his sponsorship allegiance away from Nike. The move signals that competitors are ready to play in the World's Game, willing to shell out large sums to do so.
- Beyond the rise of running-shoe competitors like Hoka, Nike has had to contend with a slowdown in China. Shoppers are increasingly turning to local brands, sparking a sales contraction in one of the company's biggest markets.
- CFO Matt Friend said Nike is "not expecting the environment to improve meaningfully over the next six months." These struggles persist despite CEO Elliott Hill's return, whose focus on athleticwear has not revitalized the company's performance.
- Shares of Nike are falling further as the company is removed from a major market index today. This removal follows a prolonged decline, as the company is replaced by other stocks on Wall Street.
- The company announced last week the appointment of Alexandre Arnault, the 34-year-old son of LVMH CEO Bernard Arnault, to its board of directors. The younger Arnault previously worked on a successful overhaul of German luggage-maker Rimowa.
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61 Articles
More Trouble for Nike: a Superstar Walks Away
Kylian Mbappe just delivered a hit to Nike at a vulnerable time. After roughly 20 years with the swoosh, the French soccer star is walking away to take an equity store in Swiss brand On, which plans to launch its first soccer shoe in 2027, reports Business Insider . Instead of...
It's hard not to see a nod to the news. It's not surprising. While Kylian Mbappé officialised his departure from Nike last Friday to join the Swiss brand On, the stadium Malherbe Caen, whose attacker from Real Madrid is the owner, broke down this Tuesday with a true declaration of love for the brand [...]
leprogres.fr
The Swiss equipment manufacturer We want to invest the world of football. French player Kylian Mbappé becomes shareholder and ambassador, signing a 10-year contract, which ends the one he had with Nike for 20 years.
The captain of the French team signed a new sponsorship contract with the Swiss brand On, after twenty years at Nike.
It’s On: Kylian Mbappé Joins High-Tech Sports Brand As it Targets Football Boot Market – channelnews
French football superstar and shareholder of premium technology brand Loewe, Kylian Mbappé has joined Swiss sportswear company On as a global ambassador, giving the brand a major profile boost as it prepares to enter the highly competitive football market. The partnership ends Mbappé’s long-running relationship with Nike, which began when he was just nine years old. Financial details have not been disclosed, although On has confirmed the agreeme…
Kylian Mbappé decided to exchange a two-decade partnership with Nike for a project that aims to bring the Swiss brand On to football. Real Madrid's attacker signed a ten-year contract for the supply of sports material with the brand and also became a shareholder of the company, assuming a role that goes beyond simply dressing their products. Liberators: Palmeiras seeks a solution with public power and Fluminense has a positive signal about visit…
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