Parfetts Adds Lancer White to Own-Label Cider Range

Parfetts adds Lancer White to own-label cider range

Parfetts has expanded its own-brand Lancer cider range with the launch of Lancer White. Lancer White is available in several price-marked formats, including 24x500ml cans (£1.35 PMP), 12x1L bottles (£2.49 PMP), 6x2L bottles (£4.99 PMP) and 4×2.5L bottles (£5.89 PMP). Produced in the UK in collaboration with Aston Manor Brewery, Lancer White features a distinctive silver-and-blue design across cans and bottles to stand out on shelves. The new ran…

PARFETTS EXPANDS OWN-BRAND LANCER CIDER RANGE WITH LANCER WHITE

Parfetts has expanded its Own-Brand Lancer cider range with the launch of Lancer White, strengthening its value cider offering for independent convenience retailers.

Parfetts Expands Own-Brand Lancer Cider Range

Parfetts has expanded its own-brand Lancer cider range with the launch of Lancer White. The new range builds on the existing Lancer portfolio, which already includes Lancer Original and Lancer Black, designed to give retailers a competitive option in their (more…) The post Parfetts Expands Own-Brand Lancer Cider Range appeared first on KamCity.