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Parents Tighten Belts on Back-to-School Shopping Despite $43.3B Record
Summary by Santa Monica Daily Press
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Parents Tighten Belts on Back-to-School Shopping Despite $43.3B Record
Back-to-school shopping is back in full swing as students and parents prepare for the upcoming school year. But the 2026 season is increasingly defined by disciplined spending, even as some forecasts point to record-breaking totals.The National Retail Federation expects the market to reach an all-time high of $43.3 billion. Still, parents are taking a more cautious approach as inflation — which rose 4.2 percent in May — shapes their decisions.Th…
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