Pandora stock plunges as Trump tariffs on Thailand deliver bitter surprise

New US tariffs against Thailand, among other countries, could be costly for Pandora, which is considering price increases.

Pandora stock plunges as Trump tariffs on Thailand deliver bitter surprise

Pandora A/S (CPH: PNDORA) has lost more than 15% in recent sessions after the US President Donald Trump announced new tariffs on Thailand that were well above the company’s expectations.Thailand is where Pandora currently makes most of its luxury jewellery. Trump’s tariffs could spell trouble for the Danish firm as the US accounted for more than 30% of its overall sales in 2024.Versus their year-to-date high, Pandora shares are down some 35% at …

Danish jewelry maker Pandora announced today that its additional costs due to Trump's tariffs will amount to about 1.2 billion Danish kroner, or more than 160 million euros per year.