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PAK’nSAVE Declares Anything & Everything Is Gift-Worthy In New FCB Aotearoa Campaign

Summary by B&T
Thought a lump of coal and an orange meant you were on the naughty list? Turns out one is a perfectly acceptable gift.
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2 Articles

Campaign BriefCampaign Brief

PAK’nSAVE shows anything can be a gift once it’s wrapped in new campaign via FCB Aotearoa

PAK'nSAVE is tackling one of the biggest financial stressors of the festive season – gift-giving – with its latest campaign via FCB Aotearoa that reminds shoppers that anything can be a gift once it's wrapped. The campaign shows shoppers how to rethink gift-giving  demonstrating that every low

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B&TB&T

PAK’nSAVE Declares Anything & Everything Is Gift-Worthy In New FCB Aotearoa Campaign

Thought a lump of coal and an orange meant you were on the naughty list? Turns out one is a perfectly acceptable gift.

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B&T broke the news in on Wednesday, December 17, 2025.
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