US Edition
Pakistan’s biggest brewery is evolving from its 165-year-old liquor legacy
- Murree Brewery is Pakistan's largest and oldest producer of alcoholic drinks, operating in a country where alcohol is banned for Muslims since the 1970s.
- The brewery faces government control over alcohol sales and high taxes, prompting Chairman Isphanyar Bandhara to expand into non-alcoholic drinks.
- Despite the challenges, the non-alcoholic sector is growing in Pakistan, aligning with 64% of the population being under 30.
- Bandhara believes in focusing on non-alcoholic sales to thrive in a restricted market, stating: 'We cannot sit on our laurels by selling alcohol.
Insights by Ground AI
Does this summary seem wrong?
15 Articles
15 Articles
All
Left
8
Center
4
Right
1
Coverage Details
Total News Sources15
Leaning Left8Leaning Right1Center4Last UpdatedBias Distribution62% Left
Bias Distribution
- 62% of the sources lean Left
62% Left
L 62%
C 31%
Factuality
To view factuality data please Upgrade to Premium
