Paik's Dabang Accelerates Global Push with Taiwan Franchise Deal
The Taiwanese partner plans 10 outlets in year one and more than 150 by year five, Theborn Korea said.
6 Articles
6 Articles
Paik's Dabang accelerates global push with Taiwan franchise deal
Theborn Korea is stepping up the overseas expansion of its coffee brand Paik’s Dabang, signing a 10-year master franchise agreement to enter Taiwan after opening its first stores in Japan earlier this year. The company said Tuesday that it signed the agreement on Aug. 29 with a local partner in Taiwan at a ceremony attended by CEO Paik Jong-won and representatives of the Taiwanese company. Theborn Korea declined to identify the partner, citing c…
The Born Korea has signed a master franchise agreement to enter the Taiwanese market for Paik's Coffee. Starting with the first store in the first half of next year, the company aims to operate 150 stores within five years and is expanding its overseas business centered on Asian bases such as Japan.
[Digital Daily Reporter Yoo Chae-ri] The Born Korea announced on the 8th that its specialty coffee brand, Paik's Coffee, is entering the Taiwanese market. The Born Korea recently signed a 10-year master franchise agreement for Paik's Coffee's entry into Taiwan in the presence of CEO Baek Jong-won and representatives from local partner companies. Through this agreement, both parties have finalized a phased expansion roadmap, aiming for over 150 …
Baek Jong-won, CEO of The Born Korea, who had been quiet in public appearances in Korea since effectively announcing his retirement from broadcasting last year, shared a surprise update from Taiwan. This came with the news that The Born Korea’s coffee franchise, Paik’s Coffee, has signed a contract to enter the Taiwanese market with the goal of opening 150 stores within five years. On the 8th, The Born Korea announced that it recently signed a 1…
The Born Korea, which operates Paik's Coffee, announced on the 8th that it has signed a 10-year Master Franchise (MF) agreement with a Taiwanese company and is making a full-scale entry into the Taiwanese market.
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