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See Photos From 2026 Green Bay Packers Shareholders Meeting
Ed Policy dismissed a March rumor and said the publicly owned Packers will not sell Lambeau Field naming rights.
On Monday, July 27, 2026, Green Bay Packers President and CEO Ed Policy addressed roughly 3,200 shareholders at Lambeau Field, confirming the team will not sell the stadium's naming rights in the coming year.
The franchise reported a record $753 million in total revenue for the 2025-2026 fiscal year, though day-to-day football operations lost $1.1 million due to soaring player costs.
Thousands of shareholders traveled globally to attend, with Shareholder Eric Eichelberger praising the meeting for offering a 'personal touch' within a community with 'infrastructure and resources available to host large crowds.'
In his first annual meeting as CEO, Policy emphasized balancing tradition with modernization, stating 'continuity is a hallmark of the Packers' way, but so is guarding against complacency.'
Policy acknowledged competitive challenges from billionaire-owned teams leveraging private equity, confirming the Packers will pursue aggressive revenue growth through new sponsorships and non-football events.