Ozzy Osbourne to Live on as an AI Avatar that Can Talk with Fans
The avatar will move, speak and answer fans through life-sized Proto Luma units, with commercial uses planned for the U.S. and U.K. in late summer 2026.
- At the Licensing Expo in Las Vegas on Wednesday, Jack Osbourne and Sharon Osbourne announced that Ozzy Osbourne will return as an AI-powered avatar nearly a year after his death.
- The project results from a partnership between Hyperreal and Proto Hologram, utilizing patented Digital DNA technology to create interactive avatars displayed within Proto Luma units.
- Hyperreal CEO Remington Scott described the creation as a "living performance" built from authenticated, approved source material with the enthusiastic participation of Ozzy's family.
- Starting in late summer 2026, The Ozzy will inhabit life-sized, interactive Proto Luma units across the U.S. and U.K., allowing fans to converse with the avatar as Ozzy would respond.
- Proto Hologram founder David Nussbaum noted the company previously created avatars for notable figures including Lionel Messi, Stan Lee, and The Notorious, establishing precedent for the Ozzy project.
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Ozzy Osbourne to Return as an AI-Powered Digital Avatar: ‘This Is a Living Performance’
Nearly a year after his death, Ozzy Osbourne is set to return — as an AI-powered avatar. The news was revealed at Licensing Expo in Las Vegas on Wednesday (May 20), when Osbourne’s son, Jack Osbourne, announced the project during a discussion about the future of Ozzy’s brand that also included Ozzy’s widow, Sharon Osbourne. Related After Ozz…
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