GLP-1 drugs are changing both the amount of food consumers buy and, to a certain extent, what they buy. Researchers at Cornell University studied what happens to food consumption when a home starts using GLP-1 drugs as well as Ozempic and Wegovy. Published in the Journal of Marketing Research in December 2025, the study analyzed actual supermarket and restaurant transactions rather than relying solely on what consumers say they eat. What they fo…
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GLP-1 drugs are changing both the amount of food consumers buy and, to a certain extent, what they buy. Researchers at Cornell University studied what happens to food consumption when a home starts using GLP-1 drugs as well as Ozempic and Wegovy. Published in the Journal of Marketing Research in December 2025, the study analyzed actual supermarket and restaurant transactions rather than relying solely on what consumers say they eat. What they fo…