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Oxxo Changes Image According to the Region Where You Are: so Are the Magic Oxxos
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Boca del Río, Veracruz.- Oxxo , Mexico's largest chain of convenience stores, seeks to redefine the experience of its clients with the OXXOS Magicos project , an initiative that transforms its branches into spaces that reflect the cultural identity of each region. With this strategy, the company aims to leave behind the standardized image of its stores, giving them a local character that serves both as a point of sale and a cultural space. The M…
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