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Over half of Americans don’t think social media is a real job
A Talker Research survey of 2,000 U.S. adults found that 52% did not consider social media influencing a legitimate career, while 32% did.
Thirty-Three percent of respondents would not support their child majoring in online content creation, compared with 43% who would support the choice.
Arizona State University offers programs related to social media influencing, prompting debate over whether it is a legitimate career path.
Younger respondents were more open to online careers: 49% of Gen Z and 42% of millennials called influencing a real job, compared with 19% of baby boomers.