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Over half of Americans don’t think social media is a real job

  • A Talker Research survey of 2,000 U.S. adults found that 52% did not consider social media influencing a legitimate career, while 32% did.
  • Thirty-Three percent of respondents would not support their child majoring in online content creation, compared with 43% who would support the choice.
  • Arizona State University offers programs related to social media influencing, prompting debate over whether it is a legitimate career path.
  • Younger respondents were more open to online careers: 49% of Gen Z and 42% of millennials called influencing a real job, compared with 19% of baby boomers.
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InsideNoVA.comInsideNoVA.com
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Over half of Americans don’t think social media is a real job

Colleges are starting to offer degrees in social media influencing, but 33% of Americans would not support their child if they decided to major in it, says new research. A survey of 2,000 U.S. adults by Talker Research explored Americans’…

·Washington, United States
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  • 56% of the sources are Center
56% Center

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ABC FOX Montana broke the news in Missoula, United States on Thursday, October 1, 2026.
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