OUTKICK DELIVERS STRONG 2ND QUARTER INCREASES IN 2025
UNITED STATES, JUL 18 – OutKick grew monthly unique visitors by 26% and ranked 15th among over 350 sports entities in digital multiplatform unique visitors, driven by engaging sports and pop culture content.
- On July 18, 2025, OutKick delivered 6.2 million average monthly desktop and mobile unique visitors up 26%, with 61 million total views up 38% and 57 million total minutes up 37%.
- As Fox Corporation intensifies digital-first programming, OutKick produces engaging content at the intersection of sports, sports culture, pop culture and news, supported by an industry-recognized team.
- Over 1.7 million social actions on Facebook, X and Instagram in June show rising engagement, accompanied by 16.9 million video views up 54% and 20.1 million multiplatform unique visitors ranking 15th.
- Gary Schreier said `These moments highlight OutKick's authentic and fearless approach`, while noting the platform was the only site to ask Brittney Griner about her comments from the bench.
- Comscore data show 6.7 million unique visitors in June 2025, up 14% year-over-year, indicating sustained momentum, positioning OutKick for continued growth into H2 2025.
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OutKick sees strong engagement during Q2
OutKick Founder and CEO Clay Travis appears in an online broadcast for his flagship radio program. (Still frame via OutKick broadcast, Graphic by The Desk) OutKick, the Fox-owned digital sports platform, reported sharp gains in digital traffic and engagement during the second quarter of 2025, according to new data released by Comscore. The platform averaged 6.2 million monthly unique visitors across desktop and mobile during Q2, marking a 26 per…
Coverage Details
Total News Sources27
Leaning Left3Leaning Right2Center4Last UpdatedBias Distribution44% Center
Bias Distribution
- 44% of the sources are Center
44% Center
L 33%
C 44%
R 22%
Factuality
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