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Oura Ring 5 leaks: I think Oura is basically a status symbol now
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Oura Ring 5 leaks: I think Oura is basically a status symbol now
I’ve been covering wearables long enough to remember when the Oura Ring was a niche sleep tracker worn mostly by biohackers and elite athletes. With the Oura Ring 5 leaks now surfacing over the past few months, that’s not the brand story anymore. Today, Oura sits on the fingers of Prince Harry, Jennifer Aniston, Gwyneth Paltrow, and Mark Zuckerberg. It carries an $11 billion valuation and is on pace for $1 billion in annual sales. And now, with …
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