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How Oura Just Scored an $11 Billion Valuation

Oura's funding supports growth driven by strong sales, new product features including blood testing, and partnerships to enhance health monitoring technology.

  • Oura, the Finnish health tech company, said Tuesday it raised over $900 million in a Series E funding round, valuing the company at $11 billion.
  • After posting rapid revenue growth, Oura more than doubled revenue to $500 million in 2024 and plans to use new funding for AI, production innovation, new health features and global distribution.
  • Earlier this month, Oura launched the Health Panels feature, allowing users to book a $99 blood test at Quest Diagnostics labs and view results in the app with AI summaries.
  • Led by Fidelity Management & Research Company, the round included ICONIQ, Whale Rock, and Atreides; CEO Tom Hale said the investment will accelerate innovation and expand global reach.
  • Oura plans expansion in 20 countries and employs about 1,000 people globally while holding more than 80% of the smart ring market after selling over 5.5 million rings.
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"With this investment, we will accelerate innovation, expand our global reach, and set a new standard for what wearables can achieve in promoting preventive health," CEO Tom Hale said in a statement.

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Talouselämä broke the news in on Tuesday, October 14, 2025.
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