See Dramatic Finish of First ‘Wienermobile’ Race on Indy 500 Track
- On May 23, during Carb Day festivities, Oscar Mayer hosted the first-ever Wienie 500 race at the Indianapolis Motor Speedway, featuring all six Wienermobiles competing together for the first time in over ten years.
- The event arose to mark the start of summer and hot dog season, with all six Wienermobiles gathering for the first time in over a decade for their first race.
- Each Wienermobile represented a regional favorite hot dog and had a driver in a custom Hotdogger racing suit, with fans able to bet on the race through a free DraftKings pool offering a $10,000 prize.
- Kelsey Rice, Oscar Mayer’s brand communications director, explained that the company is excited to host an exciting event at the Speedway that honors a classic celebration of quality meats and lighthearted rivalry.
- The Wienie 500 race was broadcast in real-time through the FOX Sports app as part of Oscar Mayer’s collaborative initiative with the Indianapolis Motor Speedway to launch their summer campaign.
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AND THE WIENER IS ...
Oscar Mayer Wienermobiles head into the first turn as they compete in the Wienie 500 at Indianapolis Motor Speedway on Friday ahead of Sunday's Indianapolis 500. The big dog in the race, which featured six Wienermobiles, was the Southeast representative,…
·Richmond, United States
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Leaning Left19Leaning Right8Center29Last UpdatedBias Distribution52% Center
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52% Center
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C 52%
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