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See Dramatic Finish of First ‘Wienermobile’ Race on Indy 500 Track

  • On May 23, during Carb Day festivities, Oscar Mayer hosted the first-ever Wienie 500 race at the Indianapolis Motor Speedway, featuring all six Wienermobiles competing together for the first time in over ten years.
  • The event arose to mark the start of summer and hot dog season, with all six Wienermobiles gathering for the first time in over a decade for their first race.
  • Each Wienermobile represented a regional favorite hot dog and had a driver in a custom Hotdogger racing suit, with fans able to bet on the race through a free DraftKings pool offering a $10,000 prize.
  • Kelsey Rice, Oscar Mayer’s brand communications director, explained that the company is excited to host an exciting event at the Speedway that honors a classic celebration of quality meats and lighthearted rivalry.
  • The Wienie 500 race was broadcast in real-time through the FOX Sports app as part of Oscar Mayer’s collaborative initiative with the Indianapolis Motor Speedway to launch their summer campaign.
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The StatesmanThe Statesman
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Time to ketchup: Here's what happened during the inaugural Oscar Mayer Wienie 500

During a rare occurrence, all six Oscar Mayer Wienermobiles gathered in one place to participate in the inaugural Wienie 500.

·Austin, United States
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marketingdive.com broke the news in on Tuesday, May 20, 2025.
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