Oreo-maker Mondelez to use new generative AI tool to slash marketing costs

Oreo-maker Mondelez will use a new generative AI tool on marketing ads next year

Snack maker Mondelez is using a new generative AI tool to cut costs for the production of marketing content by 30% to 50%, a senior executive told Reuters. The packaged food manufacturer began developing the tool last year with IT firm Accenture and expects that it will be capable of making short TV ads that would be ready to air as soon as next year’s holiday season, and potentially for the 2027 Super Bowl, said Jon Halvorson, Mondelez’s global…

Oreo-Maker Mondelez to Use AI to Slash Marketing Costs

Oreo-Maker Mondelez to Use New Generative AI Tool to Slash Marketing ...

Oreo-maker Mondelez to use new generative AI tool to slash marketing costs

NEW YORK :Snack maker Mondelez is using a new generative AI tool to cut costs for the production of marketing content by 30 per cent to 50 per cent, a senior executive told Reuters.The packaged food manufacturer began developing the tool last year with IT firm Accenture and expects that it will be capable

Oreo maker Mondelez has spent $40M+ on an AI tool, developed with Publicis and Accenture, to cut costs for the production of marketing content by 30% to 50%

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