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“Oreo Cows”: When Humour Turns a Daily Ritual Into a Titanium Lion in Cannes Lions 2026
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The advertising industry reconfirmed one of its most uncomfortable truths: simple ideas, when culturally well read, can be more powerful than any technological deployment. “Oreo Cows”, developed by VML Mexico along with VML New York for Oreo (Mondelēz International), won the Dan Wieden Titanium Lion, one of the most demanding recognitions of the Cannes Lions, reserved for ideas that reconfigure the way the industry understands creativity. It’s n…
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