Optimizing AI and Automation in Marketing
4 Articles
4 Articles
Optimizing AI and Automation in Marketing
Artificial intelligence (AI) and automation assume greater importance in modern marketing strategies. They are transforming traditional marketing approaches, offering deep insights, and enabling predictive analytics. AI streamlines marketing operations, automating repetitive tasks and allowing marketers to concentrate on strategic aspects. It personalizes customer interactions at scale, enhancing engagement and conversion rates. AI-powered tools…
The European Union's Artificial Intelligence Act, in force for exactly one year, is the world's first comprehensive legal framework for regulating the development, use, and commercialization of AI systems. Its main objective is to ensure that artificial intelligence in Europe is used safely, ethically, and respects fundamental rights. But what obligations does it impose on the marketing industry? Alberto Durán, Content Director & Open Innovation…
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