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Opportunities and threats do not exist
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1 Articles
Opportunities and threats do not exist
When I was still fairly fresh out of business school I was asked to prepare a strategic business plan for a $500m pan-European information technology services company. The industry at the time was undergoing massive change. Technologies were changing rapidly and so were our customers’ needs and priorities. So it seemed an ideal opportunity to apply the well-known ‘SWOT’ analysis tool we had been taught on the MBA: to identify the Strengths and W…
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